Insights

3 min read

Navigating the Polycrisis: Why Purpose Matters Now More Than Ever | Cognitive Blend

The world today is more unpredictable than ever. Geopolitical tensions, climate crises, and rapid technological advancements have created...

3 min read

How to Turn Purpose Marketing Into Real Brand Impact | Cognitive Blend

Having a meaningful purpose—whether it’s sustainability, inclusivity, or giving back to the community—is an amazing starting point for...

3 min read

Is Purpose-Driven Marketing Losing Its Spark? A Fresh Take on What Really Matters | Cognitive Blend

In today’s world, purpose-driven marketing has become almost a default play for brands trying to connect with socially conscious...

2 min read

Adapting to Shifting Consumer Priorities: Strategies for your Brand's Success | Cognitive Blend

Over the past few years, there’s been a lot of noise about purpose-driven brands being the future. And while having a clear purpose is...