Strategy-led.
Purpose-built.
Commercially Proven.
At Cognitive Blend, we don’t just build brands — we engineer growth with meaning.
We help ambitious companies scale across Asia and beyond through bold strategy, purpose-led positioning, and outcomes you can measure in the real world — not just on paper.
You get the sharpest minds in the industry — former MDs, Presidents, and ECDs from global agencies and Fortune 500 brands — working directly on your business. No fluff, no layers. Just heavyweight thinking that delivers.
Through our proprietary frameworks — GrowthEdge™ and PurposeFlow™ — we bring clarity, edge, and sustainable momentum to every engagement.
We don’t do generic marketing. We build brand platforms that inspire, convert, and grow — blending commercial sharpness with purpose that goes beyond profit.
And for clients ready to go further, we offer a rare-edge: philanthropic strategy and cultural investment marketing — through our Cultural & Legacy Investment Practice, one of the few advisory offerings in Singapore designed to help institutions and legacy-driven organizations attract purposeful capital through donor engagement and storytelling.
Because brands led by strategy and purpose outperform.
Let’s build your next competitive advantage.
Growth Delivered, Not Just Designed.
At Cognitive Blend, we don’t just run campaigns — we engineer sustainable growth.
Our proprietary GrowthEdge™ framework helps brands scale smarter, sharper, and faster — from market entry to go-to-market execution.
Whether it’s expanding into new markets or deepening value in existing ones, we deliver senior-led strategy that aligns brand purpose with commercial outcomes.
We blend positioning, GTM strategy, omnichannel planning, and storytelling into a powerful growth engine — designed for real-world impact, not just boardroom slides.
GrowthEdge™ isn’t a process. It’s a formula for purposeful, profitable growth.
Our Unique Edge: Strategy-Led. Purpose-built. Commercially Proven.
Profitable Market Growth & Strategy
(Powered by GrowthEdge™)
We help brands scale with impact. Through our proprietary GrowthEdge™ framework, we combine high-impact purpose strategy with execution that delivers measurable business results — from market entry and revenue acceleration to long-term brand dominance.
Case in point: A Thai client used GrowthEdge™ and PurposeFlow™ to achieve USD 35 million in revenue within six months, alongside New York Times coverage during their US market expansion.
Asia Expertise with Global Reach - Delivered by Industry Leaders
Your brand deserves more than junior teams and generic thinking. At Cognitive Blend, you work directly with former Managing Directors, Presidents, and Executive Creative Directors from top global agencies and Fortune 500 brands — bringing unmatched senior firepower to every project.
Whether you’re scaling in local markets or expanding across borders, we craft strategies grounded in cultural nuance, market insight, and commercial clarity — ensuring your brand thrives wherever it plays.
From homegrown market growth to cross-border expansion, we’ve helped brands win across Southeast Asia and global markets alike.
Purpose-Led Growth with a Social Impact Edge
At Cognitive Blend, we believe commercial success and social value go hand in hand. Purpose isn’t a trend — it’s a strategic advantage that drives meaningful, measurable growth.
Through our exclusive partnership with Inpact, we offer a rare capability few — if any — agencies in Singapore provide: cultural investment and philanthropic strategy. This enables select clients to engage family offices, high-net-worth donors, and values-driven investors in ways that go beyond traditional marketing.
This unique edge complements — not defines — our work. It strengthens our core expertise in brand and market growth, giving clients a distinct advantage.
Growth Solutions
& Strategic Enablers
Cognitive Blend helps brands unlock profitable growth — whether expanding into new markets or accelerating performance in existing ones.
Through data-driven strategy, performance marketing, and execution-focused solutions, our GrowthEdge™ framework enables brands to scale efficiently, capture new opportunities, and build long-term brand value — locally and globally.
Brand Growth & Market Expansion
We develop go-to-market strategies that drive profitable growth — whether entering new markets or scaling within existing ones.
Our GrowthEdge™ approach helps brands grow with precision — from local market dominance to global expansion — strengthening positioning, revenue, and category leadership.
Case Study: Our strategy for an Asian FMCG brand delivered USD 35 million in revenue and positioned it as a category leader in the US.
Performance-Driven Marketing & Communications
We craft high-impact storytelling that builds brand visibility, drives engagement, and earns credibility across channels and markets.
Our strategies integrate earned, paid, and digital platforms to drive measurable results — from local brand lift to regional growth acceleration.
Case Study: Our performance marketing strategy for an FMCG brand secured earned media in The New York Times within six months, strengthening its US market presence.
Purpose as a Growth Lever
Purpose as a Strategic Advantage
We help brands define their deeper WHY — the reason they exist beyond profit.
Purpose is not about being ‘green’ — it’s about meaning, direction, and differentiation that drives performance, customer connection, and long-term value.
Purpose clarifies direction, inspires action, and fuels sustainable business growth.
Our Clients
We believe every client is a valuable, long-term partner.
Jon Chin
Founder & Principal Advisor
A brand strategist with over 20 years in global agencies and corporate leadership.
He held senior roles as Global Head of Brand at Traveloka and SVP at Lazada (Alibaba), leading high-impact marketing and expansion strategies.
Previously seconded to P&G APAC, he led regional campaigns for brands like Ariel, Tide, and Downy.
On the agency side, Jon held leadership roles at Omnicom and Publicis Groupe, delivering digital and social transformation for global brands.
Top 25 Innovator Award and Global Agency Innovator recipient, recognized for aligning business growth with purpose.
Bev Ho
Head of Strategy & Sustainability
A 20-year FMCG strategist, Bev has led brand and sustainability campaigns for P&G, Danone, Colgate, and more.
She’s delivered impact-led strategies for Ant International and Johnson & Johnson, and currently pursues a Master’s in Sustainability at Harvard University.
Bev specializes in translating sustainability goals into actionable strategies that drive business and environmental value.
Chris Foster
Partner
A global brand leader with senior roles at Publicis, WPP, and Y&R, Chris has delivered award-winning campaigns, including multiple Cannes Lions.
As a pioneer in Brand Generosity, he helps brands shift from selling to creating purpose-driven impact and deeper consumer connections.
He’s advised Fortune 500 clients including P&G, Reckitt, and FWD, with a focus on driving sustainable brand and business growth.
